International Journal of Scientific Research and Engineering Development

International Journal of Scientific Research and Engineering Development


( International Peer Reviewed Open Access Journal ) ISSN [ Online ] : 2581 - 7175

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Marketing Strategy and Sustainable Plan of Unilever



    International Journal of Scientific Research and Engineering Development (IJSRED)

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Published Issue : Volume-3 Issue-4
Year of Publication : 2020
Unique Identification Number : IJSRED-V3I4P80
Authors : Manjurul Hossain Reza


MLA


MLA Style: Manjurul Hossain Reza "Marketing Strategy and Sustainable Plan of Unilever" International Journal of Scientific Research and Engineering Development (IJSRED) Vol3-Issue4 | 680-692.


APA Style: Manjurul Hossain Reza. Marketing Strategy and Sustainable Plan of Unilever. International Journal of Scientific Research and Engineering Development (IJSRED) Vol3-Issue4 | 680-692.


Abstract :

As one of the strong and healthy companies in the world with many successful brands, Unilever recognized that its product is commonly used for all people worldwide. Supported by the strengths of its eight global brands-Dove, Sun silk, Clear, Pond’s, Vaseline, Magnum, Rexona, and Lux Unilever firstly entered into the foreign market to compete internationally by entering just a few foreign markets. Once successfully introduced its product in several markets, Unilever expands its success brand to many other markets and starting to compete globally. In entering and competing in foreign markets a global strategy used by Unilever is preferable to localized strategies because Unilever can more unify its operations and focus on establishing a brand image that is uniform from country to country. It implies to Unilever’s success in building strong character brands. This paper explores the marketing strategy of Unilever which made it’s a most trusted name with high-quality products.