Submit Your Manuscript Online

A Study of E-service Quality Dimensions for Umrah Travel Operators

	International Journal of Scientific Research and Engineering Development (IJSRED)	Full Text:
	Published Issue : Volume-3 Issue-6
	Year of Publication : 2020
	Unique Identification Number : IJSRED-V3I6P81
	Authors : Mateen Yousuf
	: Click Here

Abstract :

This research was carried out with the objective of finding out customer perception regarding the marketing strategies and service quality of Umrah Services Operators in Kashmir. This is an empirical research. The data was collected using non probability judgemental data. The sample was the travellers who had performed Umrah pilgrimage in the last one year. The total sample of 198 was determined using Cochran’s formula was collected was representative of the data. The data was analysed using various statistical models using SPSS. The findings of the study indicated that service quality of the Umrah service operators was low with the customers. This study helped us understand the problems and issues faced by pilgrim travellers from pan Kashmir. The Umrah industry being a large collector of revenue needs to setup self-regulatory authority in order to successfully redress the problems of the pilgrims. The government needs to setup regulations at the entrants of this industry. This industry being a highly competitive one has to limit the number of new entrants or create essential quality barriers to allow smooth functioning of the services. The pilgrim’s needs to check with the authorities to make sure that only genuine promises are made and that they do not fall in the trap of false marketing.