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Patient’s Choices of Healthcare Providers in Anglophone Cameroon: An Understanding of Factors Directing Their Choice

	International Journal of Scientific Research and Engineering Development (IJSRED)	Full Text:
	Published Issue : Volume-4 Issue-1
	Year of Publication : 2021
	Unique Identification Number : IJSRED-V4I1P119
	Authors : Cedric Kamgna, Che Tita, Martin Mokake, Constance H. Jawaid
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Abstract :

The purpose: The aim of this research was to understand the criteria used by patients in choosing which types of health centres they go for in Anglophone Cameroon. This study involved the use of a qualitative approach in research.Methodology :Colaizzi 1978 phenomenological research method and in-depth interviews were conducted with patients to have a thick description of the reasons motivating their choice of hospitals. Findings: Hospitality, negligence, professionalism, cost, affordability, sanitation of the hospitals influenced patients’ choices. All respondents revealed not to have health insurance and therefore rely on various factors before making the choice to go for public or private health institutions.Implications: This research article can be used by health care managers and providers to have a customer management level understanding of how patients take decisions in terms of health care providers and therefore establish benchmarks to enhance the branding of their institutions.