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An Impact of Advertising on Consumers Brand Switching with Special Reference to FMCG Products

	International Journal of Scientific Research and Engineering Development (IJSRED)	Full Text:
	Published Issue : Volume-4 Issue-1
	Year of Publication : 2021
	Unique Identification Number : IJSRED-V4I1P33
	Authors : Mohamed Goud Hussain Maricar.M, S.V.Anitha
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Abstract :

Brand Switching is when a consumer or group of consumers switches their allegiance from one brand of a certain type of product to another. This brand switching may be temporary or it may be longer lasting, perhaps for example in the case of products that longer or from which switching away is harder.Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.