International Journal of Scientific Research and Engineering Development

International Journal of Scientific Research and Engineering Development


( International Peer Reviewed Open Access Journal ) ISSN [ Online ] : 2581 - 7175

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Relationship between Digital Marketing and Economic Stability of Online Sellers in Panabo City



    International Journal of Scientific Research and Engineering Development (IJSRED)

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Published Issue : Volume-4 Issue-1
Year of Publication : 2021
Unique Identification Number : IJSRED-V4I1P78
Authors : Apple Joy A. Aque, Ivy M. Madronero, Ronaline B. Nabasca,
Ma. Melanie N. Edig, Mark Van M. Buladaco
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Abstract :

The world is drastically changing through time. Most people nowadays use technology likes: mobile phones and computers. Many technological advancements arise. People can do online shopping and many more through an internet connection since it saves a lot of time. The purpose of the undertaken study is to examine the effectiveness of online digital between digital marketing and the economic stability of online sellers as a strategic tool for building brand sustainability. For this purpose, we survey in Panabo City to collect the data we need and we used technologies for marketing and the effectiveness of online selling. The researchers have taken 60 responses through a modified questionnaire and used a consent quantitative research method. Moreover, the researchers aim to identify the online sellers' factors that will produce a success of a good quality of the product. The results show a high level of online sellers between digital marketing it has also been found out that among indicators of online sellers’ attention and satisfaction are two predictors of online marketing. Furthermore, the outcomes have significant industrial implications for the marketers and consumers that they can devise effective marketing strategies to maintain optimum market share and competitive advantages.