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The Individual Characteristic and Companion Role as Affecting Factors of Participatory Development Communication in Sheep Farming Business Development Plan in Ngawonggo Village, Malang Regency

	International Journal of Scientific Research and Engineering Development (IJSRED)	Full Text:
	Published Issue : Volume-4 Issue-1
	Year of Publication : 2021
	Unique Identification Number : IJSRED-V4I1P97
	Authors :Alditya Putri Yulinarsari, Siti Azizah, Umi Wisapti Ningsih Suwandi
	: Click Here | DOI : Update Soon

Abstract :

Participatory Communication is a basic of the community development programs such as the livestock business in order to achieve the goals. An approach to participatory communication is Participatory Development Communication (PDC). The research was conducted in Ngawonggo Village, Tajinan District, Malang Regency, from November to December 2020. The data analysis used was SEM GSCA. The research objective was to analyze individual characteristics and the role of companions as affecting factors toward the Participatory Development Communication (PDC) and direct and indirect development plans for sheep farming. The results showed that individual characteristics increased the PDC but not for the husbandry business development plan and it did not increase the effect through the PDC or sheep farming business development plans. However, the PDC has increased each other simultaneously with the plan to develop a sheep farming business. The role of the companion did not directly or indirectly improve the PDC and the sheep farming business development plan.