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Investors’ Predilection towards Investment Avenues During Covid–19 Pandemic

	International Journal of Scientific Research and Engineering Development (IJSRED)	Full Text:
	Published Issue : Volume-4 Issue-2
	Year of Publication : 2021
	Unique Identification Number : IJSRED-V4I2P100
	Authors : Dr.P.A.Mary Auxilia
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Abstract :

In this modern era, money plays an important role in one’s life. Investing is a critical action of each individual, as it involves a lot of fear and panic that the investments should not erode in value. The research aims to study Investors’ predilection towards various investment avenues available in the market during Covid - 19 pandemic. Generally investors invest in secured investments such as gold, government bonds, Fixed Deposits, Post office schemes, government bonds, tax saving schemes and also in risk related securities such as mutual funds, shares, etc. based on the risk and return trade-off. The psychology and the mind-set of the people have changed a lot in the covid-19 pandemic. The study focuses on determining the investors’ preferences and the factors that aid in decision making in selecting the best arena for investing the funds.