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A Study on Online Shopping Behaviour Of Electronic Gadgets With Special Reference to Respondents Hailing in Coimbatore City

	International Journal of Scientific Research and Engineering Development (IJSRED)	Full Text:
	Published Issue : Volume-4 Issue-2
	Year of Publication : 2021
	Unique Identification Number : IJSRED-V4I2P108
	Authors : Ms.K.Angelin, Dr.A.Sulekha
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Abstract :

Today’s youth is very fascinated by the new technology and the utility of the electronic devices. The electronic gadgets became the foremost important a part of their life and that they are hooked in to it for so many things. Online shopping may be a new or modern technique of buying goods. The research paper is covering the factors that influence the online consumer behavior and the problems faced by them while purchasing online electronic gadgets. The research paper also throws light on the preferences of the online consumers while purchasing the product.