International Journal of Scientific Research and Engineering Development

International Journal of Scientific Research and Engineering Development


( International Peer Reviewed Open Access Journal ) ISSN [ Online ] : 2581 - 7175

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Influence of Celebrities Dressing on the Clothing Choice of Adolescents in Niger State, Nigeria



    International Journal of Scientific Research and Engineering Development (IJSRED)

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Published Issue : Volume-4 Issue-2
Year of Publication : 2021
Unique Identification Number : IJSRED-V4I2P126
Authors : Dr SHITTU, Fatima, OJUDE, perpetual Ukwuoma, JATAU, Kelvin Mary
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Abstract :

The study focused on the influence of celebrities dressing on the clothing choice of adolescents in Niger State, Nigeria. In the course of the study, two research questions and one null hypothesis were formulated to guide the study. The study adopted the descriptive survey research designand the population for this research study consists of Forty nine thousand and thirty one (49031) students in all senior secondary schools in Niger State. Simple random sampling and proportionate sampling were used to select the sample for this study, three hundred and eighty two (382) students in the randomly selected schools constituted the sample for this study. However, 350 respondents were used in the final analysis of the study. The instrument used for data collection was a researcher’ developed instrument titled “Celebrities Dressing and Clothing Choice Questionnaire (CDCCQ)”,.To ascertain the validity of the instrument, a copy of the questionnaire was given to two experts from the department of Home Economics as well as Measurement and Evaluation respectively. Necessary corrections and amendments were properly effected. Pilot study was conducted in one school from a local Government in each of the three senatorial zones that were not part of the sample for the study to determine the reliability of the instrument, a reliability coefficient of 0.8028was obtained. The data collected were analysed using mean scores and multiple regression analysis and the finding revealed that there is a significant collective influence of celebritiesclothes/Apparels/Attires, hairstyles, shoes and bags on the clothing choice of adolescents in Niger State. Nigeria.