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Perceived Quality of E-Wallet by University Students: Case Study of Orange Money

	International Journal of Scientific Research and Engineering Development (IJSRED)	Full Text:
	Published Issue : Volume-4 Issue-2
	Year of Publication : 2021
	Unique Identification Number : IJSRED-V4I2P69
	Authors : Cedric Kamgna, Che Tita , Otto Enyame, Constance Jawaid
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Abstract :

The aim of this qualitative case study is to explore students’ perception about the services rendered by Orange Cameroon, with focus on Orange Money. To achieve this, we used the case study research design to interview students at the University of Buea. The data collection method was face-to-face interview for a sampleof twenty-two students. The result of the study reveals that students hold negative perceptions about Orange Money. This is because of the difficulties they have been facing while using the said service. These difficulties have contributed to the development of the negative perceptions towards Orange Money. Some of the issues include pending and incomplete transactions and high cost of transactions. Consequently, most of the users have switched to the immediate competitors because their network was unable to provide useful assistance when problems arose. Added to that, with an environment characterized by a rejection of French products affiliates, this perception keeps increasing especially as users’ problems are not comprehensively addressed.