International Journal of Scientific Research and Engineering Development

Corporate Social Responsibility (CSR) has emerged as a vital aspect of business operations, reflecting an organization's commitment to social, environmental, and economic well-being. This study, titled “A Study on Employee Awareness of Corporate Social Responsibility in Reliance Retail Ltd.”, aims to examine the level of awareness and understanding of CSR initiatives among employees and assess their perceptions regarding the company's social responsibility activities. Reliance Retail Ltd., being one of India's leading retail organizations, undertakes various CSR programs focused on education, healthcare, environmental sustainability, rural development, and community welfare. The effectiveness of these initiatives largely depends on employee awareness, participation, and support. The study investigates whether employees are familiar with the organization's CSR policies, objectives, and activities and evaluates the extent to which they contribute to or engage in such programs. Primary data is collected through structured questionnaires administered to employees, while secondary data is gathered from company reports, journals, and other relevant sources. The analysis focuses on understanding employees' attitudes toward CSR and identifying factors that influence their awareness levels. The findings reveal that most employees have a positive perception of CSR and recognize its significance in enhancing corporate image, stakeholder relationships, employee satisfaction, and societal development. However, the study also identifies the need for improved communication, regular training programs, and greater employee involvement to strengthen awareness and participation.

Reddy Deepika, G.Prany,"A Study on Employee Awareness of Corporate Social Responsibility in Reliance Retail Ltd" International Journal of Scientific Research and Engineering Development, V9(3): Page(2814-2822) May-June 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.