Social media has emerged as an important marketing channel in the digital era, changing how brands communicate with consumers. This paper examines the perceived effectiveness of social media marketing (SMM) in building brand awareness among consumers in Nagpur city. The study is descriptive in nature and, as presented in the supplied draft, uses primary responses from 100 respondents selected through convenience sampling, supported by secondary sources such as journal articles and research publications. Percentage analysis is used to summarize the supplied response figures. The draft results indicate that Instagram is the platform most frequently identified by respondents for brand awareness, followed by YouTube and Facebook. Reels and short videos are the content format most often associated with brand recall. The supplied draft also reports that 78% of respondents discovered a new brand through social media and 65% agreed that regular social media activity increases brand trust. The paper concludes that social media can be a cost-effective way to increase brand visibility when brands publish relevant content consistently and engage with their audiences. These findings should be treated as descriptive of the supplied sample and not generalized to all consumers.

Mr. Manoj G. Patil, Prof. Nitin Ganorkar, "A Study on The Effectiveness of Social Media Marketing in Building Brand Awareness" International Journal of Scientific Research and Engineering Development, V9(5): Page(1452-1455) September - October 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.