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International Journal of Scientific Research and Engineering Development( International Peer Reviewed Open Access Journal ) ISSN [ Online ] : 2581 - 7175 |
Role of Advertising in Concumer Purchase Decision in Coimbatore City
📑 Paper Information
| 📑 Paper Title | Role of Advertising in Concumer Purchase Decision in Coimbatore City |
| 👤 Authors | Dr. K. Baby Saranya, Deepika Saraswathi. G |
| 📘 Published Issue | Volume 9 Issue 5 |
| 📅 Year of Publication | 2026 |
| 🆔 Unique Identification Number | IJSRED-V9I5P295 |
📝 Abstract
This study examines the role of advertising in consumer purchase decision. Data was collected from 30-50 response in Coimbatore city using Questionnaires. Thus, study explain how advertisement influences consumer awareness and buying behaviour.
📝 How to Cite
Dr. K. Baby Saranya, Deepika Saraswathi. G, "Role of Advertising in Concumer Purchase Decision in Coimbatore City" International Journal of Scientific Research and Engineering Development, V9(5): Page(2155-2158) September - October 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.
📘 Other Details