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International Journal of Scientific Research and Engineering Development( International Peer Reviewed Open Access Journal ) ISSN [ Online ] : 2581 - 7175 |
A Study on The Marketing Challenges Faced by Small Businesses in The Digital ERA
📑 Paper Information
| 📑 Paper Title | A Study on The Marketing Challenges Faced by Small Businesses in The Digital ERA |
| 👤 Authors | Mrs. Dr.R.Murugalakshmi, Sherin Priya J |
| 📘 Published Issue | Volume 9 Issue 5 |
| 📅 Year of Publication | 2026 |
| 🆔 Unique Identification Number | IJSRED-V9I5P308 |
| 🌐 DOI | 10.5281/zenodo.23943210 |
📝 Abstract
The rapid transition to digital-first marketplaces forces small businesses to adopt online marketing channels to remain competitive. While digital tools provide wide reach and measurable returns, small enterprises often struggle due to inherent structural and financial limitations.
📝 How to Cite
Mrs. Dr.R.Murugalakshmi, Sherin Priya J, "A Study on The Marketing Challenges Faced by Small Businesses in The Digital ERA" International Journal of Scientific Research and Engineering Development, V9(5): Page(2222-2230) September - October 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.
📘 Other Details