Deepfake and Artificial Intelligence (AI)-generated promotional content are increasingly used by businesses to attract consumers, promote products and improve marketing effectiveness. AI technologies enable companies to create realistic images, videos, voice recordings and advertisements to communicate marketing messages to their target audiences. These technologies provide opportunities for businesses to develop creative promotional strategies and engage consumers through digital platforms. However, the use of deepfake and AI generated content may also raise concerns regarding credibility, authenticity, privacy and the possibility of misleading consumers. This study examines consumer perception towards deepfake and AI-generated promotional content in Coimbatore city. It focuses on consumer awareness, perceived credibility and authenticity, factors influencing trust, and the impact of such promotional content on purchase intention and buying behaviour. The study also aims to understand consumer attitudes towards the ethical and privacy-related issues associated with AI-generated advertisements.

Binitha C G, Dr. S. Radhika, "A Study on Consumer Perception Towards Deep Fake and AI Generated Promotional Content in Coimbatore City" International Journal of Scientific Research and Engineering Development, V9(5): Page(2240-2247) September - October 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.