This study investigates student perceptions and customer satisfaction levels regarding e-commerce platforms such as Amazon, Flipkart, and Meesho. Based on primary data collected from 100 college students, the research evaluates key drivers including UI/UX simplicity, delivery speed, payment security, discount transparency, and customer support. Findings reveal that while product variety and discounts drive initial usage, delivery delays and return hassles remain primary pain points. Recommendations for e-commerce platforms to boost customer retention are discussed.

Sangam Santosh Yele, "A Study of Customer Satisfaction Towards E-Commerce Services" International Journal of Scientific Research and Engineering Development, V9(5): Page(716-719) September - October 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.