The growth of social media has changed the way young investors obtain financial information. Financial influencers, commonly known as “finfluencers”, share information about stocks, mutual funds, personal finance, trading and other investment products through platforms such as YouTube, Instagram and Facebook. Young investors increasingly use these platforms to understand investment opportunities and make financial decisions. This article examines the influence of finfluencers on the investment decisions of young investors, including their trust, investment behaviour, risk perception and decision-making process. The study also highlights the importance of financial literacy and verification of information before making investment decisions.

Archana M, Dr.S.Radhika, "Impact of Finfluencers on Investment Decisions of Young Investors" International Journal of Scientific Research and Engineering Development, V9(6): Page(01-07) November - December 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.