International Journal of Scientific Research and Engineering Development

Small retail businesses are increasingly turning to online marketing to boost their sales and stay competitive in today’s digital world. This study explores how different online marketing strategies - such as social media promotions, search engine optimization (SEO), influencer partnerships, email marketing, and digital ads - help small retailers attract customers and increase revenue. By reviewing recent studies and real examples, the research shows that platforms like Instagram, Facebook, and WhatsApp Business effectively improve visibility and customer engagement. SEO and Google My Business help customers discover local stores more easily, while personalized emails and remarketing ads lead to better conversions. Overall, the findings suggest that when small retailers use a mix of affordable and data-driven marketing tools, they experience noticeable growth in sales and customer loyalty. The study recommends that small businesses adopt a multi-channel marketing approach that suits their budget, target audience, and business goals.