International Journal of Scientific Research and Engineering Development

This study introduces and analyzes the concept of a configurable Micro-CX architecture, which proposes considering the client interface as an ensemble of micro-components capable of being developed, deployed and configured by individual business teams without mutual interference. This model is particularly relevant for large e-commerce platforms striving to shorten the time-to-market of new functional capabilities (time-tomarket) and to grant product units autonomy in managing digital consumer touchpoints. The primary aim of the article is to systematize the key design principles, architectural patterns and operational practices underpinning Micro-CX. In conclusion it is determined that the transition to a Micro-CX model based on a federation of frontend modules and a centralized declarative configuration service can significantly enhance business agility and enable dynamic, personalized customer layouts at scale, although it requires substantial investments in platform engineering and expertise in managing the increased complexity of the architecture. The information presented in this article will be of interest primarily to technical architects, CTOs and product managers whose goal is to create adaptive and scalable digital ecosystems.