International Journal of Scientific Research and Engineering Development

Customer satisfaction is key to the success and growth of dairy product companies. Many people consume dairy products like milk, curd, butter, ghee, paneer, and ice cream every day. With more competition, changing consumer preferences, and heightened health awareness, it is crucial for dairy firms to understand customer satisfaction. This study looks at how satisfied customers are with dairy products by examining factors such as quality, price, availability, taste, packaging, and brand image. The research uses both primary and secondary data to evaluate customer perception and satisfaction levels. The results of the study can help dairy companies improve their product quality and customer service. This, in turn, can boost customer loyalty and market performance.

Dr.M.K.Senthil Kumar, Mr.Deepak Raja.C,"A Study on Customer Satisfaction Towards Aavin Dairy Products in Coimbatore City" International Journal of Scientific Research and Engineering Development, V9(1): Page(1509-1514) Jan-Feb 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.