International Journal of Scientific Research and Engineering Development

This research study explores the dynamics of online shopping consumer behavior in Coimbatore, a major industrial hub in Tamil Nadu. With the rapid expansion of digital infrastructure and internet accessibility, the retail landscape has undergone a significant transformation. The study specifically analyzes the factors influencing consumers’ choices between online and offline shopping platforms. Utilizing a sample of 150 respondents from Coimbatore city, the research employs descriptive statistics and percentage analysis to interpret the data. The findings indicate that while traditional offline shopping remains significant, there is a growing trend towards online platforms driven by convenience, variety, and technological advancements. The study concludes that businesses must adopt a hybrid approach, integrating both online and offline strategies to effectively meet evolving consumer needs and suggests key areas for e-commerce platforms to improve consumer trust and engagement.

Dr.Ramesh Kumar D, Mr.Praveen B,"A Study on Online and Offline Shopping Consumer Behaviour in Coimbatore City" International Journal of Scientific Research and Engineering Development, V9(1): Page(1568-1572) Jan-Feb 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.