International Journal of Scientific Research and Engineering Development

Savings and investment play a vital role in ensuring financial security and long-term economic stability, especially for working women who balance professional responsibilities with personal and family obligations. The present study aims to analyse the investment behaviour of working women with special reference to Coimbatore City. The study focuses on understanding their saving habits, preferred investment avenues, risk perception, sources of financial information, and the factors influencing their investment decisions. With increasing participation of women in the workforce and improved access to financial markets through digital platforms, it becomes essential to examine how working women manage their financial resources. The study is based on both primary and secondary data. Primary data were collected from 100 working women using a Google Form, while secondary data were sourced from journals, books, reports, and relevant websites. The collected data were analysed using statistical tools, including simple percentage analysis and the chi-square test. The findings reveal that most respondents prefer low-risk and secure investment options such as gold, government-backed schemes, and fixed deposits. A majority of the respondents allocate a small portion of their income for investment and prioritise safety, security, and moderate returns over high-risk opportunities. The study also highlights that financial literacy, income level, and economic conditions significantly influence investment decisions. The study concludes that while working women show awareness and interest in investment activities, there is a strong need for enhanced financial education and personalised investment guidance. Promoting financial literacy and diversified investment options can help working women achieve long-term wealth accumulation and financial independence.

Ms.Mahalakshmi S, Mr.Nidheesh S,"A Study on Investment Behaviour of Working Woman in Coimbatore" International Journal of Scientific Research and Engineering Development, V9(1): Page(1674-1680) Jan-Feb 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.