International Journal of Scientific Research and Engineering Development

With the help of globalization marketing Asian Dramas have recently become very popular among Indian youth viewers. The study examines the marketing strategies that raising the popularity of Asian dramas over Indian dramas among youth, that focusing on Digitalized promotions Like OTT apps, social media, fan communication etc. They aimed to reach the youngster through the trends. the research explores how factors such as dubbing/subtitle, influencer promotion, OTT ads and notifications affect youth awareness, Satisfaction, viewing preference. The study Using a mixed-method approach based on primary data and secondary data. The finding aims to show why Asian drama promotion is more effective than Indian drama promotions to youngsters.

Dr.Sheeba U, Ms.Nameetha M,"Marketing Strategy Behind Rising Asian Drama Over Indian Drama Among Youth" International Journal of Scientific Research and Engineering Development, V9(1): Page(1703-1708) Jan-Feb 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.