International Journal of Scientific Research and Engineering Development

This study ousts on how the digitization of music has transformed how music is consumed, produced, and distributed. In this paper, we examine the effects of digitisation and streaming on the globalisation of popular music. While some argue that digitisation has led to more diverse cultural markets, others contend that increased accessibility to international music may result in a globalised market dominated by a small number of artists. We address this debate by analysing how cross-country diversity in music charts has evolved over and across Coimbatore We use two large-scale datasets from Spotify, currently the most popular streaming platform, and iTunes, one of the pioneers of digital music distribution. Our analysis reveals an upward trend in music consumption diversity beginning in 2017 and observed across both platforms. Today, significantly more songs, artists, and record labels appear in top charts than in previous years, making national charts more diverse from a global perspective. Moreover, this process began at the top of countries’ charts, where diversity increased more rapidly than at the lower ranks. We characterise these changes as a process of cultural divergence, in which countries are becoming increasingly distinct in terms of the music represented in their charts.

Dr.U Sheeba, Mr.Srinath,"A Study on Consumer Behavior Towards Spotify App in Coimbatore" International Journal of Scientific Research and Engineering Development, V9(1): Page(1730-1736) Jan-Feb 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.