International Journal of Scientific Research and Engineering Development

The study focuses on Airtel’s Artificial Intelligence-based SMS filtering and its effectiveness in blocking spam and fraudulent messages. The main objective of the study is to examine the demographic profile of respondents and to understand how Airtel’s AI system works in identifying and preventing spam and fake messages and analyse customer perception towards the AI filtering system. The findings reveal that the majority of respondents are highly satisfied with the reliability and effectiveness of Airtel’s AI filtering system. The results also show that there is no significant relationship between monthly income and the type of SMS received, indicating that spam affects all users equally. Similarly, the perception towards the AI filtering system does not significantly differ among different age groups, showing wide acceptance of the system. The study concludes that Airtel’s AI-based filtering system plays an important role in improving customer safety, trust, and satisfaction. It is suggested that Airtel should continue improving its AI system and create more awareness among users to enhance protection and overall service quality.

Dr.T. Prabu Vengatesh, Nithiswar S,"Airtel’s AI SMS Filtering System- An User Perception Towards Spam Protection" International Journal of Scientific Research and Engineering Development, V9(1): Page(1984-1987) Jan-Feb 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.