International Journal of Scientific Research and Engineering Development

The swift development of online technologies and e-commerce has provided new chances to artisans. This paper explores the effects of e-commerce-based artisan digital empowerment in Coimbatore City, based on the areas of digital awareness, online platform use, socio-economic outcomes, and issues. A structured questionnaire was used to gather primary data on 120 artisans and tools like frequency analysis, ANOVA, chisquare and rank analysis were used. The authors report that although artisans are aware of the advantages of e-commerce, such obstacles as low digital literacy, inappropriate infrastructure, and lack of trust toward online purchases still exist. This study concludes that better digital skills, infrastructure and policy support are needed to participate effectively in the digital economy.

Ms. A. Jasmine Anitha, S. Vasanthkumar,"Digital Inclusion and Empowerment of Artisans Through E-Commerce in Coimbatore City" International Journal of Scientific Research and Engineering Development, V9(1): Page(1993-1997) Jan-Feb 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.