International Journal of Scientific Research and Engineering Development

This research presents a comprehensive secondary data analysis examining the multifaceted impact of social media platforms on both the quantity and quality of job applicants. The study synthesizes findings from 25 peer-reviewed journals and industry research databases spanning 2018-2025. Key findings indicate that social media recruitment has substantially increased application volumes by 47-134% across diverse organizational sectors, yet quality metrics demonstrate significant platform-dependent variation. LinkedIn-sourced candidates consistently demonstrate 23% higher retention rates and superior performance ratings (7.4/10) compared to other social media platforms (Facebook: 5.8/10). Cost-per-hire analysis reveals that while social media reduces direct recruitment expenses by 40-87%, adjusted costs accounting for hire failure rates show more modest genuine advantages. The research reveals substantial quality-to-quantity tradeoffs requiring strategic platform selection, demographic targeting alignment, and integrated recruitment approaches. This paper provides empirically grounded insights into recruitment channel effectiveness, comprehensive cost-benefit analysis, demographic and sectoral variations, and evidence-based recommendations for optimal social media recruitment strategy implementation.

Ms.Sakshi Kandari, Ms.Swati Goswami,"The Impact of Social Media on The Quality and Quantity of Job Applicants" International Journal of Scientific Research and Engineering Development, V9(1): Page(263-273) Jan-Feb 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.