International Journal of Scientific Research and Engineering Development

Environmental, Social, and Governance (ESG) investing has gained significant importance in recent years, particularly among millennials who prefer ethical and sustainable investment options. This study examines the awareness and knowledge of millennials regarding ESG investing and its impact on their investment decisions. The research looks at millennials’ views on ESG factors, their preference for ESG investment products, and how demographic and behavioural factors like education, income, social influence, and ethical values play arole. We collected primary data using a structured questionnaire and gathered secondary data from journals, reports, and previous studies on ESG investing. The findings show that while millennials are very interested in sustainable investing, their actual investment decisions are affected by limited financial literacy, perceived risk-return trade-offs, and a lack of clear ESG information. The study concludes that raising ESG awareness, improving disclosure standards, and strengthening financial education can significantly boost millennial involvement in ESG investments.

Harini Joice M,"A Study on Awareness of ESG Investing Among Millennials" International Journal of Scientific Research and Engineering Development, V9(1): Page(755-763) Jan-Feb 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.