International Journal of Scientific Research and Engineering Development

Advertising and sales promotion are essential elements of the marketing communication strategy used by organizations to influence customer behaviour and increase sales. In the competitive telecom industry, companies use various promotional techniques to attract and retain customers. The present study focuses on analysing the advertising and sales promotion strategies of Bharti Airtel Ltd. in Tirupati. The research examines customer awareness, perception, and satisfaction regarding Airtel’s advertising campaigns and promotional offers. The study uses descriptive research methodology and data was collected through a structured questionnaire from 100 respondents in Tirupati. Percentage analysis and graphical interpretation were used to analyse the data. The results indicate that television and social media are the most effective advertising channels for Airtel, while promotional offers such as extra data benefits and recharge discounts strongly influence customer behaviour. The study also shows that most customers have a positive perception of Airtel’s promotional strategies and are satisfied with the company’s services. The findings suggest that strengthening digital marketing strategies and introducing more attractive promotional offers can further improve customer engagement and market competitiveness.

G Sailaja, Ms.M.Teja Malathi,"A Study on Advertising and Sales Promotion Strategy of Bharti Airtel Ltd., Tirupati" International Journal of Scientific Research and Engineering Development, V9(2): Page(1484-1489) Mar-Apr 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.