International Journal of Scientific Research and Engineering Development

This study focuses on a comparative analysis of Nike and Adidas with special reference to Coimbatore City. The primary objective of the research is to examine and compare customer preferences, satisfaction levels, and buying behavior towards these two leading sportswear brands. Both companies have established a strong presence in the global and Indian markets, offering a wide range of products including footwear, apparel, and accessories. The study is based on primary and secondary data. Primary data was collected through structured questionnaires distributed among consumers in Coimbatore, while secondary data was gathered from journals, websites, and company reports

Shifa Bilal Tamboli, Simeen Phiroj Mulani, Arman Tajuddin Shiakh,"A Comparitive Study on Customer Preference and Satisfaction Towards Nike and Adidas with Special Reference to Coimbatore City" International Journal of Scientific Research and Engineering Development, V9(2): Page(2598-2062) Mar-Apr 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.