International Journal of Scientific Research and Engineering Development

This research focuses on ethical and sustainable practices in merchandising in the fashion industry and examines their effects on consumers' behaviour when purchasing from this industry. It finds an increase in consumer awareness and support for eco-friendly practices; however, challenges remain. The research indicates that there is a need for an increase in the number of companies using genuine sustainable practices in clothing manufacturing, along with an increase in the levels of transparency used by manufacturers and retailers to develop consumer trust, which will lead to an increase in the rate of purchase of environmentally friendly clothing from manufacturers.

Ms.Aarti Nishad, Mr.Rajeev Kumar,"Challenges and Opportunities in Sustainable and Ethical Merchandising" International Journal of Scientific Research and Engineering Development, V9(3): Page(1113-1120) May-June 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.