International Journal of Scientific Research and Engineering Development

The banking sector plays an important role in promoting financial inclusion and economic development. In recent years, private sector banks have introduced and revised minimum balance requirements in savings accounts to ensure stable deposits and improve operational efficiency. However, these policies often create financial challenges for customers, particularly those belonging to low- and middle-income groups. This study titled “An Analysis of the Financial Challenges Faced by Private Bank Customers in Maintaining Minimum Balance” aims to examine the socio-economic factors influencing the ability of customers to maintain minimum balance, identify the difficulties faced by customers, analyze their awareness of minimum balance rules, evaluate their satisfaction with bank policies, and assess the financial impact of penalties imposed for non-maintenance. The study is based on primary data collected from 140 respondents in Thoothukudi Taluk using a structured questionnaire and convenience sampling method. Statistical tools such as percentage analysis, ANOVA, Independent t-test, and Chi-Square test were used to analyze the data. The findings reveal that a majority of respondents are young individuals with relatively low-income levels, which makes it difficult for them to maintain the required balance. The analysis also indicates that age does not significantly influence most perceptions regarding minimum balance policies, whereas gender shows variation in satisfaction levels in certain aspects. Furthermore, occupation has a significant relationship with the reasons for difficulty in maintaining the required minimum balance. The study highlights the need for greater transparency, flexible banking options, and improved customer awareness to reduce financial burden and enhance customer satisfaction.

Dr.M.Thangajesu Sathish, Ms.D.Aswini Karthigaa,"An Analysis of the Financial Challenges Faced by Private Bank Customers in Maintaining Minimum Balance" International Journal of Scientific Research and Engineering Development, V9(3): Page(1798-1804) May-June 2026. ISSN: 2581-7175. www.ijsred.com. Published by Scientific and Academic Research Publishing.